Paul J. Zak

Paul J. Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He is credited with the first published use of the term "neuroeconomics" and has been a vanguard in this new discipline. His lab discovered in 2004 that oxytocin allows us to determine who to trust. His current research is showing that oxytocin is responsible for virtuous behaviors, working as the brain's "moral molecule."